Memorable messages: storytelling for pitches and speeches
Communication professionals face one challenge: to make ideas memorable and inspiring. This training combines the science of persuasion with narrative craft to give participants the tools to engage audiences emotionally, clarify their message, and drive action.
Informations
Target Audience
Profile
- assignment_indSales executives and account managers
- assignment_indFundraisers
- assignment_indPublic speakers
- assignment_indAdvertising and marketing professionals creating pitch materials
Requirements
- mindfulnessBasic experience with presentations, pitches, or client-facing communication recommended
- emoji_objectsParticipants are encouraged to bring a current pitch, presentation, or campaign concept to work on during the training
Learnt Skills
- flareUnderstanding how narratives shape perception and decision-making
- flareCondensing complex ideas into powerful, concise pitches
- flareRecognizing why some ideas spread while others are forgotten
- flareUsing vivid imagery and balanced arguments to maximize persuasive impact
Programme
Hooks
How to draw attention.
- book3-act structure
- bookIdentification and characterization
- bookThe WHY
- bookElevator pitch
Sticky ideas
Why some ideas survive and others die.
- bookThe six virtues of a travelling idea
The language of persuasion
How mental images, chosen words and balanced arguments engage minds.
- bookSemantic stretching and co-occurrences
- bookShow, don't tell
- bookEthos, Logos, Pathos
Pitches and speeches
Apply all learned techniques to share and refine your speech material.
This course is originally intended to last 4 days (28 hours), but its duration and content can be adjusted to your needs.