Words that work: copy and UX writing in practice

At the age of information overload, words must work harder than ever. This training equips content creators and UX professionals with practical tools to craft concise, persuasive, and user-focused messages.

Informations

Target Audience

Profile

  • assignment_indUX designers and UX writers
  • assignment_indContent writers, copywriters, and content strategists
  • assignment_indCommunication and advertising professionals working on brand messaging

Requirements

  • mindfulnessBasic writing experience
  • emoji_objectsParticipants are encouraged to bring examples of their own copy, UX text, or content projects to refine during exercises

Learnt Skills

  • flareWriting clear, concise, and actionable copy for digital and offline media
  • flareApplying narrative and stylistic principles to UX writing and content creation
  • flareUsing storytelling techniques to make information memorable and persuasive

Programme

Hooks

Discover how storytelling techniques can help you grab readers' attention.

  • book3-act structure
  • bookIdentification and characterization
  • bookCome late, leave early

Sticky ideas

Why some ideas survive and others die.

  • bookThe six virtues of a travelling idea

Playing with expectations

Master the dynamics of dialogues and sentence transitions to catch readers off guard.

  • bookDissonance (and why conflict matters… again!)
  • bookBuilding bridges, from one line to another

The components of style

Learn the building blocks of effective, engaging writing.

  • bookChoosing the right words
  • bookSemantic stretching and co-occurrences
  • bookPOVs and speech types
  • bookFigures of speech
  • bookShow, don’t tell

Refining style

Track spelling mistakes, strengthen clarity, polish style and enhance self-awareness as a writer.

  • bookPresentation of Antidote software

Balancing creativity and clarity

Experiment with stylistic techniques while keeping writing clear and impactful.

  • bookHands-on writing exercises

This course is originally intended to last 4 days (28 hours), but its duration and content can be adjusted to your needs.